Manifesting: A Tool for Resilience and Optimism for Modern Generations with Victoria Jackson

In recent years, personal development practices have experienced significant growth in response to the challenges and uncertainties of the modern world. Whether it's improving emotional intelligence, practicing meditation, or consulting a life coach, these approaches aim to strengthen mental and emotional well-being while promoting overall balance. In a context where self-care, both physical and psychological, has become a priority, these strategies address a growing need for resilience and adaptability.

Among these trends, one is generating particular interest: manifesting . Popularized by social media, especially TikTok, this "I think, therefore I am" concept appeals to Generation Z, who are growing up in an environment marked by economic uncertainty, climate challenges, and professional upheaval. This self-persuasion technique is based on the idea that visualizing one's goals and cultivating positive thinking can attract opportunities or influence reality. Manifesting is emerging as a catalyst for action and a means of reflection.

This phenomenon has even gained official recognition: the Cambridge Dictionary named it "Word of the Year 2024," succeeding terms like "quarantine," "refugee," and "climate emergency." According to a 2022 YouGov survey, nearly 70% of Generation Z consider manifesting a tool for overcoming uncertainty and achieving their goals.

However, this method elicits mixed opinions. While some experts point out the lack of solid scientific foundations, manifesting is often seen as an effective way to clarify priorities, cultivate a positive mindset, and intentionally channel energy. As Victoria Jackson , founder of The Manifestation Collective and author of two best-selling books on the subject, reminds us: "Manifesting is not a magic bullet, but a way to reconnect with your goals while anchoring concrete actions in your daily life."

1. On TikTok, the hashtag #manifestation has now accumulated over 40 billion views. Why do you think this concept resonates so strongly with younger generations?

The phenomenon of manifesting is experiencing explosive growth among younger generations, particularly Generation Z, as it addresses a growing need to regain control in a world perceived as uncertain. This generation is evolving in an environment marked by constant upheaval: economic crises, climate challenges, political instability, and the rapid transformation of work models. These factors generate a sense of unpredictability, rendering traditional methods of planning and success obsolete.

This practice, based on the idea that intentional thinking and visualization can positively influence one's life trajectory, appears as an attractive alternative. For young people often facing a lack of resources or opportunities, it becomes a powerful psychological and emotional tool, allowing them to focus on their aspirations rather than their limitations.

Beyond this individual quest for control, its success reflects a societal shift toward empowerment. Younger generations now favor approaches that emphasize personal responsibility and mental well-being. Unlike previous generations, who often relied on institutions or hierarchical structures to achieve their goals (such as a linear career or traditional paths to success), Generation Z adopts a more introspective and flexible approach. They see themselves as the architects of their own reality, where their thoughts and intentions play a central role.

2. Some critics point out the lack of a solid scientific basis for this concept. What is your position on this debate?

Although it is not always based on rigorous scientific evidence, the principles of manifesting align with recognized methods, such as visualization, setting clear goals and maintaining a positive attitude – practices that, according to numerous studies in psychology, promote success and well-being.

However, it is crucial to consider it as one tool among many, not a universal solution. It never replaces concrete action, but it can strengthen it by developing self-confidence and strategically directing one's energy toward specific goals . When used judiciously and as a complement to a solid action plan, this approach can inspire, motivate, and encourage a proactive vision of one's future.

3. Google uses techniques such as meditation to improve the emotional intelligence of its employees, while Nike relies on visualization exercises to help its teams focus on their performance and success goals. What strategies would you recommend for integrating these practices within a team?

Manifesting can enrich teamwork by complementing existing methods such as structured meetings, project reviews, or brainstorming sessions. Before starting a new project, the team could collectively envision the key steps to its success, visualize the expected results, and clarify each member's contributions.

For teams that already define weekly priorities, introducing a time to set shared intentions could strengthen collective momentum around objectives. However, it's essential to combine these practices with concrete actions to avoid unrealistic expectations. By linking a positive intention to a clear implementation plan, it becomes a lever for increasing productivity , rather than a substitute for effort.

4. How can we prevent these practices from becoming an obsession with external, material and superficial goals?

The key is to view manifesting as a holistic approach. It's not simply a quest for future success, but an invitation to appreciate the present moment. It shouldn't be limited to material gains or external achievements. It's important to cultivate well-being-focused intentions, such as "developing my patience" or "creating a balanced environment."

It is also crucial to recognize that some outcomes are beyond our control. This helps reduce pressure and fosters a healthier perspective on setbacks. For example, rather than setting a rigid intention like "get a promotion this year," it is more beneficial to formulate an intention such as "work on my professional skills and seize opportunities as they arise." This approach allows for greater flexibility and helps focus on the process, rather than a fixed goal.

5. Finally, can you share some strategies for adapting these practices for children?

Manifesting can be an excellent way to teach children emotional resilience, goal setting, and the importance of a positive outlook.

For younger children, this can take the form of wishing jars where they write or draw their dreams, or discussions about projects that excite them.

For older children, tools such as vision boards or affirmations can boost their self-confidence and clarify their aspirations.

It is also crucial to teach them to balance dreams and actions. Manifesting should be combined with lessons on the importance of making concrete progress, managing setbacks, and appreciating what they already have.

By presenting it as one tool among many, we help children develop a healthy relationship with this practice. Encouraging them to celebrate small victories and learn from the challenges they face will make them more resilient and motivate them to continue pursuing their dreams.